Ryders Eyewear has been a prominent brand in the Canadian outdoor sports channel for over 30 years. Its positioning has always been based on its high quality products and accessible price points. As the run specialty channel embraces more trend-based, price point eyewear, the Ryders team has noticed a misalignment in the products available to run specialty and the core values of the channel. In the session, we will be introducing the brand, and a new collection designed specifically for run specialty: TruLyte. Thanks for watching!