NEW BALANCE

Overview

The presentation will feature apparel for 45 minutes lead by Catherine Prichard, our Merchandise manger for apparel. She’s awesome. We will follow up with FW lead by Mike Genovese with support from Product Managers – Danny Orr and Bekah Broe. Keith Kelly will kick off proceedings with brand direction and Kevin Adams will close out the presentation. Our goal is to be succinct and pointed as we are aware you have a lot of these presentations to sit through. 

We are psyched about the S121 product assortment. The shoes and apparel are best in class and we have product to meet the needs of every runner that walks in your door. Our athletes will highlight this product, and our global events will showcase product launches. The energy and excitement around FFx and Fuel Cell will be covered across the marketing mix and will drive new consumers into your doors.

At the core of what we do, we think about the specialty retailer, and how these products will meet the needs of your ever evolving customers, keep your staff excited, and support making your business as profitable as it can be.

RECORDED – Session: S121 Brand Presentation

We will go over our key stories for season 1 ’21 and our key brand direction before FW and Apparel speak at a high level about the direct assortment for Run Specialty.
Log in below using the access credentials in your session details email.